Local search marketing online has become the standard for driving new customers to a local business. We have some great advice here that will help a local business to keep one step ahead of their market counterparts.
Local Directories Provide Valuable Info
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Look up your business on a search engine yourself. You absolutely want to do this first, so you can find out which directories your business is listed on. When searching, don't limit your queries to just your business name though; enter in your phone number and address in different ways to see how they come up. Keep this information in your records by using a spreadsheet to document links and listings.
These search engines are kept up to date by local directories and 3rd party information gatherers. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Local directory data must be constantly updated to be sure that everything is always right and easily accessible. In addition to third party data, search engines use the citations in their index as a ranking factor. The NAP (name, address, and phone number) of businesses are what citations refer to, and how often these are mentioned online.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Make sure to keep all of your contact information correct, fill out your hours and description, and above all, make sure you have one or more categories selected. A crucial element in this process are categories; your business should have every appropriate category selected that reflects your business. For example, if you're an Italian restaurant, make sure to select both the "Italian restaurant" category as well as the "restaurant" category. Then make your listing catchy by adding the most gorgeous cover photo that you can, along with 5 or more other photographs to showcase your product or service.
Create Geo-specific Pages
When there is more than one location, be sure to create location pages showing them all. Your company could benefit from having a page dedicated to each of the locations that your business has on your website Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. Landing pages are helpful, that direct customers to the part of your business you are focusing on in the region.
There is no sense advertising in all parts of the world for your walk in business in your city, so be sure to go after the local customers on your website, this will make your SERPs more effective. Keywords and phrases should be carefully selected in order to gain the most benefit from the area your business is in rather than globally, and this will help you get higher in the rankings when customers seek out your products or services.
Solicit Reviews
A crucial part of business strategy is to get customer reviews, these make a huge difference. Reviews play a huge role in impacting search engine rankings, so you should encourage feedback from anyone you've felt has had a good experience. Be sure that your best customers understand how important a review is, and ask them to take a little time to leave their opinions on your website's comment section.
Local Directories Provide Valuable Info
It's important to do proper research in order to optimize your local search results, just like other types of SEO. Look up your business on a search engine yourself. You absolutely want to do this first, so you can find out which directories your business is listed on. When searching, don't limit your queries to just your business name though; enter in your phone number and address in different ways to see how they come up. Keep this information in your records by using a spreadsheet to document links and listings.
These search engines are kept up to date by local directories and 3rd party information gatherers. The major search engines use this external data to confirm whether your business' information matches what's in their own index. Local directory data must be constantly updated to be sure that everything is always right and easily accessible. In addition to third party data, search engines use the citations in their index as a ranking factor. The NAP (name, address, and phone number) of businesses are what citations refer to, and how often these are mentioned online.
Google Places
Use Google Places to list your business. Make sure you include as much information as possible. Make sure to keep all of your contact information correct, fill out your hours and description, and above all, make sure you have one or more categories selected. A crucial element in this process are categories; your business should have every appropriate category selected that reflects your business. For example, if you're an Italian restaurant, make sure to select both the "Italian restaurant" category as well as the "restaurant" category. Then make your listing catchy by adding the most gorgeous cover photo that you can, along with 5 or more other photographs to showcase your product or service.
Create Geo-specific Pages
When there is more than one location, be sure to create location pages showing them all. Your company could benefit from having a page dedicated to each of the locations that your business has on your website Be certain that you choose the right keywords in order to generate business in the area that you are focused on, use some words that are well known in the area. Landing pages are helpful, that direct customers to the part of your business you are focusing on in the region.
There is no sense advertising in all parts of the world for your walk in business in your city, so be sure to go after the local customers on your website, this will make your SERPs more effective. Keywords and phrases should be carefully selected in order to gain the most benefit from the area your business is in rather than globally, and this will help you get higher in the rankings when customers seek out your products or services.
Solicit Reviews
A crucial part of business strategy is to get customer reviews, these make a huge difference. Reviews play a huge role in impacting search engine rankings, so you should encourage feedback from anyone you've felt has had a good experience. Be sure that your best customers understand how important a review is, and ask them to take a little time to leave their opinions on your website's comment section.
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