You're likely aware that one of the most effective ways to make money on the internet is by selling straight to your email subscribers. This is email marketing, in other words selling to people through email.
Make sure you split test your email messages. Split testing is a lot easier in email marketing than in other areas of IM, like sites, landing pages and so on, but it is critical across the board.
Always remember that the only email address you are going to get, at least in the beginning, is the address that someone thinks you should have. Many people sign up for opt-in lists with a special email address that they've created just for that purpose. What you have to do is impress them with your messages so that they'll want to use their "real" address to sign up. This is frustrating-you probably want all sorts of primary email addresses on your list but your list server won't know the difference.
If someone unsubscribed from your list, let them go. Lots of email marketers panic and stalk the person, trying to convince the person to come back. Just send a quick "sorry you left" message and remove the address from the list. If somehow their email is still on your list and you've been sending them messages, then send them a personal apology. It could be just what you need to get them to come back on your own.
Your list will not appreciate emails all the time. Sending out several emails a week is what some people recommend. Every two or three days, you need to send out an article to your subscribers for them to read. However, this is not always the best thing to do. You should know your list. The promotions you have sent - you should remember them all. It is your audience. You should cater to their every need. It is probably a very bad idea to bombard your list with emails, especially if your email list is comprised of busy professionals that do not have the time.
When your sales start to slow or your list numbers drop, it's easy to jump in and start working overtime to try and fix things. This generally annoys people. Going back to basics is the only way to fix those numbers. You have a good foundation in place for a very good reason, right? Focus on what was effective the first time around and you'll be surprised how quickly things can recover.
Make sure you split test your email messages. Split testing is a lot easier in email marketing than in other areas of IM, like sites, landing pages and so on, but it is critical across the board.
Always remember that the only email address you are going to get, at least in the beginning, is the address that someone thinks you should have. Many people sign up for opt-in lists with a special email address that they've created just for that purpose. What you have to do is impress them with your messages so that they'll want to use their "real" address to sign up. This is frustrating-you probably want all sorts of primary email addresses on your list but your list server won't know the difference.
If someone unsubscribed from your list, let them go. Lots of email marketers panic and stalk the person, trying to convince the person to come back. Just send a quick "sorry you left" message and remove the address from the list. If somehow their email is still on your list and you've been sending them messages, then send them a personal apology. It could be just what you need to get them to come back on your own.
Your list will not appreciate emails all the time. Sending out several emails a week is what some people recommend. Every two or three days, you need to send out an article to your subscribers for them to read. However, this is not always the best thing to do. You should know your list. The promotions you have sent - you should remember them all. It is your audience. You should cater to their every need. It is probably a very bad idea to bombard your list with emails, especially if your email list is comprised of busy professionals that do not have the time.
When your sales start to slow or your list numbers drop, it's easy to jump in and start working overtime to try and fix things. This generally annoys people. Going back to basics is the only way to fix those numbers. You have a good foundation in place for a very good reason, right? Focus on what was effective the first time around and you'll be surprised how quickly things can recover.
About the Author:
Bob Steele is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on my video talk and on wealthmasters
No comments:
Post a Comment