Friday, May 31, 2013

By Danielle S. Carter


One thing that you need fully understand about your wedding marketing plan is that if you don't have traffic... you're just getting lost among the crowd of countless wedding vendors brides are searching for when they get online to plan their weddings. So, you're gonna need traffic right? Yes. Let's face it, in the current business online environment, web traffic is absolutely the real key to profits... and letting your ideal customers know you even exist! The more traffic you're able to drive to your site, the larger your viewers and exposure level. Whether you're advertising your existent offerings, lauching a new product/service these 5 solutions, when applied consistently will direct a huge number of eligible traffic to your site very fast!

#1 Social media In terms of traffic methods go, social media works the quickest when you're able to build a following of your target market. There are plenty of ways to do this, and if you will havea large following on any social website, you have the ability to generatea ton of site visitors to your website swiftly.

The key to engaging your fans/followers and making this an effective addition to your wedding marketing plan, is to get their attention with posts that evoke some sort of emotion in your visitor. Should it be amusement, controversy, curiosity, random thoughts, whatever, just make sure you're entertaining and engaging directly to your target market. Take full advantage of your social media posts and build-in your messages whenever possible. For example, a StumbleUpon post are easily combined with your Twitter and Facebook profiles (or vice versa) so you're advertising and getting yourself out there on all three social media sites at one time!

#2 Article marketing

I've noticed that as far as wedding professionals go, some of us aren't benefiting from this great form of marketing AT ALL! Primarily because no body talks about it so we don't understand it is available, but, let me tell you. It will, and article marketing should surely be added to your wedding marketing plan.

Article marketing is essentially focusing your blogging/writing efforts on high quality keywords your potential clients is actually trying to find. This way, not exclusively do you have a guideline on what to write about, you'll be able to insure people will find your work by sending it to large article sites with huge followers and great power with the Google search engines like google and yahoo. Make sure you include your bio in the "Authors" box that includes a link to your site and a call to action to urge more clicks!

#3 Blogging I plan to do a full post for this soon, so be on the look out, because it's SO very important that we're using our websites to promote, promote, promote! But still one of the best resources of getting internet traffic to your website is blogging.

For now, here's a quick tip. In addition to blogging on your site, inquire and find a site with a related audience and following and ask if you provide a guest post! This works like magic when the blog you're asking has a significantly larger following than your blog! This could be epic for your wedding marketing plan, so be diligent and make it happen!

#4 Video content It's wild how quickly a quick video can go viral! Just like print content, videos that are interesting, fire up a bit of controversy or offer large value cause a buzz. If you're marketing video of your previous work, that's fine also, but maybe you record a little opening at the beginning of the video or maybe include some outtakes towards the end!

#5 Partnerships Much like the guest blogging notion, partnering with like minded business for some sort of business relationship can work extremely well to generate quality, targeted traffic quickly. The key is to come up with a mutually favourable arrangement. Find people in your profession that are willing to work with you and help each other drive web traffic. A partnership may include guest blogging on each others sites, trading ads or even promoting one another in your e-zine.

It's a possibility drive a bunch of traffic to your website fast. The trick is to have a plan in place, know your audience and your goals, and immediately take action. To your becoming successful!




About the Author:



No comments:

Post a Comment